“Starting a business is often a triumph of heart over logic”
By the Light of the Moon has been my business for well over 10 years. It waxes and wanes. I am usually active during the holidays, and sometimes not so much. Mostly word of mouth, basically a whole lot of eh. I make all natural bath products, incense, oils, and the like, as well as offer tarot card readings. About a month ago, I decided I was going to get it back off the ground in a really big way. What was I thinking? I have no idea. Momentary lapse of reason? Probably.
Making these products and doing these readings is something that I really enjoy and always have. The thought of people benefiting from them, makes me feel even better. However, I very much underestimated the amount of work that I was in for, and I haven’t even started making product yet! I am organized, taking things step by step, and making a name for myself. Nevertheless, my excitement builds!
Social Media is a funny thing. It is one of the best way to advertise, but it takes awhile to build up a base of followers. (shameless plug: Please follow me! Contacts) I have done loads of research and everyone says it just takes patience. Patience… something I have never really had. I am more of an instant gratification kind of girl, but I am learning.
I had a logo made. Thank you, Ryan Ordway! It was an interesting experience. I am usually the one making the logo, but I needed someone outside my brain to do it. He sat with me, we discussed my business and what I had in mind, and then, like magick, he came up with an amazing design. It is nothing that I would have come up with on my own, and it is perfectly me. I highly recommend his services! I have since ordered my labels and business cards with the new logo and they look amazing!
Everyday is one step closer to my Etsy Store grand opening on January 31st 2019. I have lists of things to do, packaging to figure out, yet surprisingly, I am not overwhelmed. I look forward to each new day on this journey I have begun. Wish me luck!